Traditional Religious Wardrobe And High Fashion Mix

It is a rare occurrence that traditional religious wardrobe and high fashion mix. However, HM is combining the two in a recent campaign. This advertisement is creating culture fusion, acceptance of Muslim culture and a space for the hijab within fashion. However, there has been negative reviews concerning losing their culture and fear from the public. The retailer HM has recently been using advertisements with people of all shapes and sizes. Their new advertisement style is making fashion flexible. The most recent video campaign features a model, wearing a traditional hijab (nyt). The models name is Mariah Idrissi and she hopes that this advertisement recreates an old Muslim tradition and how people view it. The hijab is a traditional Islamic piece of clothing that is an expression of modesty and privacy. This mixture of traditional Muslim culture and modern American pop culture is an example of a cultural fusion. It is very uncommon for such a traditional religious cultural item to appear in something involved so highly in modern culture. However I think that the hijab expresses more than just religion but it also is an expression of Muslim culture. This campaign takes a tradition Muslim practice and give it an American outlook. Creating a culture for Muslims and Muslim Americans with in not only American culture but also high fashion. One major thing that this advertisement did was to help forge a space for Muslim culture. 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